Discovery to Product

D2P provides resources that can help transform innovations originating at UW–Madison into products and services that change the world. Three ways we can help:

Aimee Arnoldussen, PhD

Cognitive neuroscientist with expertise in medical and assistive technologies. Start-up, healthcare, research funding and FDA.

Abram Becker

Expertise in commercial strategy for pharmaceuticals, biotech, medical devices, and diagnostics. Start-up, non-profit, & Fortune 500 experience.

Cecily Brose

Expertise in consumer product development and commercialization. Led innovation platforms in the food industry.

David Ertl

Product management and strategy expertise in information technology. Silicon Valley, start-up, and Fortune 500 experience.

Kieran Furlong

Expertise in early-stage company building, venture capital, cleantech, agtech and manufacturing. VC investor & start-up veteran.

Featured Programs

Innovation to Market

This 5-week course focuses on matching your innovation to a viable market. Learn more »

Igniter

This 8-week course helps you develop and validate your startup's business model. Learn more »

Partner Programs

Entrepreneurons lectures cover the fundamentals of starting a new venture. Learn more »

See all Programs

Upcoming Programs and Events from the Innovate Network

Jan 27

Apply for campus innovator programs

Are you an innovator with a creative solution that has the potential for commercial and/or social impact? Come join a community of faculty, staff and students that see the Wisconsin Idea as an action plan that guides us to apply our work, research, creativity, ideas, and passion to impact lives locally and globally. D2P is now accepting applications for two spring semester programs, Innovation to Market and Igniter. Applications for both programs are due on January 27, 2020, and D2P will hold four open house events on January 13th, 17th, 21st, and 22nd to share more information and guidance for members of the campus community that want to learn more. Each open house session includes free pizza, an overview of the curriculum and application process, and time for questions and answers.

January
- January 15
  - Medical Innovation: Road to Patient ImpactTales from the TrenchesJanuary 15, 11:30 am, Medical College of Wisconsin
    Join MCW Office of Technology Development, CTC and a panel of medical inventors for lunch and a discussion around tips and best practices for moving innovative ideas from paper to patients. What are my first steps? How do I identify and move through risks? What strategies and resources exist to help me navigate healthcare innovations to improve patient impact?
    Nurses, doctors and medical scientist panelists will share tips, pitfalls and new learnings from the beginning all the way through earl
- January 16
  - Entrepreneur Training Program OrientationJanuary 16, 5:00 pm, Grainger Hall
    Does your business have a good plan to help you grow and expand? OR Planning to start a business and have...
    Relevant experience, adequate financial resources, market potential
    ...but need to formulate a plan to tie is all together?
    
    Then the ETP grant program is right for you! APPLY for the grant today.

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