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Discovery to Product creates new program to grow entrepreneurship at UW–Madison

David Ertl gestures next to a slide showing a sketched diagram about determining a customer segment. It shows a cycle between hypothesis, design experiment, test, and insight.

Innovation to Market builds on the success of D2P’s Igniter program, which helped start 19 companies over the past three years.

Read the full article at: https://news.wisc.edu/discovery-to-product-creates-new-program-to-grow-entrepreneurship-at-uw-madison/
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