The founders of EatStreet, a national food ordering and delivery company, were honored Nov. 14 with the UW–Madison 2018 Entrepreneurial Achievement Award.
EatStreet is rooted in Madison, where in 2010 three UW–Madison undergraduates grew frustrated with a clunky restaurant takeout ordering process. In response, Matt Howard, Eric Martell and Alex Wyler “cooked up” an improved, online ordering technology, and began systematically selling it to restaurants nationwide.
“To be able to come back and accept this award validates that we made the right decision to pursue this opportunity after college,” says Howard, the company’s chief executive officer. “We are very fortunate for the support Madison and the University of Wisconsin have shown, and continue to show, over the years.”
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