D2P Announces Spring 2019 Programs for UW–Madison Innovators

Program participants and instructors give one another feedback during a D2P program.

Interested in joining the growing list of successful companies being spun out of UW-Madison?  Discovery to Product’s spring programming lineup will include a wide range of options for campus innovators exploring how to bring their ideas to the marketplace. All D2P programs are free and open to UW–Madison faculty, staff, and students.

In early January, D2P will begin accepting applications for its two cohort-based programs, Innovation to Market (I2M) and Igniter. Both programs use the industry-leading Business Model Canvas framework to help teams learn how to assess their innovation’s value and develop an implementation strategy. Program instructors are veteran business developers, entrepreneurs, product managers, and start-up executives with specific industry experiences in engineering, life sciences, information technology, food science, and consumer goods. I2M will run for five weeks, beginning the week of February 10 and concluding the week before spring break. Igniter will run for eight weeks, beginning the week of March 3 and continuing through the end of the semester. Both courses include a blend of classroom sessions, 1:1 mentoring, and work outside of the classroom.

D2P will also continue partnering with the Wisconsin Alumni Research Foundation and others to offer introductory programs and workshops throughout the spring semester, including the popular Innovation Roadmap series. Introductory programs are designed to help familiarize people with basic entrepreneurial concepts and processes, and do not require multi-week commitments. Program dates and details will be announced soon.