Want to make something happen? You’ve come to the right place. If you have an idea for an innovative product, service, or technology, Discovery to Product (D2P) is here to help turn your ideas into realities. We coordinate UW–Madison’s Innovate Network to help innovators navigate UW–Madison’s entrepreneurial ecosystem, and we provide resources to help campus innovators get their idea or invention to market.

Our services and programs are free and open to all UW–Madison faculty, staff, and students. Created through a partnership between UW–Madison and the Wisconsin Alumni Research Foundation, Discovery to Product is a unit within the Office of the Vice Chancellor for Research and Graduate Education.

Services and Programs

  • D2P’s Innovation and Commercialization Specialists provide free consultation, coaching, and mentoring to all UW–Madison innovators. Request a chat.
  • Whether you are just getting started, or already on the path to developing your product or service, D2P’s educational programming is an excellent resource.
  • Discovery to Product administers two funding opportunities that support innovators, and we also have relationships and connections to help projects access other sources of funding in the region and beyond.