Want to make something happen? You’ve come to the right place. If you have an idea for an innovative product, service, or technology, Discovery to Product (D2P) is here to help turn your ideas into realities. We coordinate UW–Madison’s Innovate Network and provide mentoring, connection, education and funding to help campus innovators get their idea or invention to market.

Our services and programs are free and open to all UW–Madison faculty, staff, and students. Created through a partnership between UW–Madison and the Wisconsin Alumni Research Foundation, Discovery to Product is a unit within the Office of the Vice Chancellor for Research and Graduate Education.

Direct Mentorship

D2P’s Innovation and Commercialization Specialists provide free consultation, coaching, and mentoring to all UW–Madison innovators.

Navigate UW–Madison’s Entrepreneurial Ecosystem

D2P serves as the front door to UW–Madison’s entrepreneurial ecosystem. Through the Innovate Network, we connect faculty, staff, and students with the right resources at the right time.

Workshops, Training & Education

Whether you are just getting started, or already on the path to developing your product or service, D2P’s educational programming is an excellent resource.


Discovery to Product administers two funding opportunities that support innovators, and we also have relationships and connections to help projects access other sources of funding in the region and beyond.