Archives for News

2017 D2P Commercialization Awards Announced

D2P was proud to offer its second annual Undergraduate Commercialization Awards. John Biondi, Director of Discovery to Product (D2P), presented Michael Kozuch and Rachel Zenker with Undergraduate Commercialization Awards at the 2017 Undergraduate Symposium held at Union South on Friday, April 14. The Undergraduate Commercialization Awards recognize undergraduate research projects with the greatest commercial potential to deliver value to society or the marketplace. The recipients received a cash prize of $500. Michael Kozuch with the Medical Entomology Laboratory investigated insecticidal compounds produced by soil bacteria that specifically target the pre-adult stages of mosquitoes. His research suggests that a variety of
Read More

2016 D2P Commercialization Awards Announced

D2P was proud to present its first Undergraduate Commercialization Awards at the Undergraduate Symposium at Union South on Thursday, April 14. This year’s recipients were Alex Buehler and Kiersten Haffey. The Undergraduate Commercialization Awards recognize undergraduate research projects that have commercial potential to deliver value to society or the marketplace. Each winner receives a cash prize of $500. Alex Buehler of the Faustin Prinz Undergraduate Research Fellowship designed a new approach to the design and manufacturing of saxophone mouthpieces for unique tonal qualities. He proposed methods of 3D printing to produce unique mouthpieces with complex internal structures that were previously
Read More

5 Critical Elements for Pitching your Medical Device

Bob Crutchfield, general partner of Harbert Ventures, talks about the attributes of early stage medical device companies that make them ripe for investment. What 5 critical elements does he identify for pitching your device? 1. Know your audience. 2. Prepare your pitch as an extended marketing tool. 3. Make yourself available for the investors. 4. Follow through on every request for more information. 5. Be proactive and use the access in which you have invested. Read more details on his high value insight on fundraising for early stage medtech and medical device innovators here. From the Southeastern Medical Device Association
Read More

D2P Interview: Kreg Gruben, Clinical Therapy Innovator

At 4:30 on a Saturday morning, when most other people are blissfully enjoying the opportunity to sleep in, Kreg Gruben lies awake with an idea to fix a problem, and not an easy one at that. Professor Gruben is director of the Neuromuscular Coordination Laboratory and Associate Professor of Kinesiology at the University of Wisconsin – Madison. Leveraging more than twenty years of experience studying the mechanics of walking, Gruben and his team of undergrad and graduate students are developing a new device called KIINCE (KEEN-say) intended to retrain the fundamentals of walking in the aftermath of a stroke or
Read More

D2P Interview: Lisa Frank, VR Specialist

“My hope was that I’d be able to turn what I’d done with the CAVE into something that had some commercial value… but I didn’t have a clear idea of what it would look like.”   Lisa Frank first began working on Wonder three years ago when she, as a Master of Fine Arts candidate, was granted a semester to create an exhibit at the CAVE in the Wisconsin Institutes for Discovery building. A literal ten-foot cube of canvas space, Lisa teamed with a computer science grad student to create a fully immersive experience. Initially Lisa admits that, “we had
Read More

D2P Interview: Saul Laufer, Voxxi Mobile Phone App

“D2P prepared me to succinctly answer investor questions like, What’s the marketplace look like, and, What’s your competitive set look like? Answers to these questions were not as abstract as I thought them to be. It’s more of an exact science.” Saul Laufer’s Voxxi, a start-up allowing mobile phone users to maintain simultaneously several different numbers on their phone, began as a happy accident. While taking his 600-level computer science course at UW Madison, Saul conceived the idea as a way to prank-call his friends. However, as the semester progressed, Voxxi proved to have practical application beyond its gimmicky roots.
Read More

D2P Interview: Jim Steele, Food Science

Food Science professor Jim Steele and his students brewing beer to be produced by the Wisconsin Brewing Company. Photo credit: grow.cals.wisc.edu “The ingredient didn’t change, but the way we’re positioning the ingredient did.” For someone who doesn’t view himself as an entrepreneur, UW Professor of Food Science Jim Steele certainly has all of the makings of one. In the midst of discussing Lactic Solutions, the ethanol-related start-up that leverages his research in lactic acid bacteria, he casually mentioned his role in Inaugural Red, the first beer produced by the university’s partnership with Wisconsin Brewing Co. that has sold 1,400 barrels
Read More

What is a “Business Lead”?

A key component of success when turning a project into a start-up company is the team’s “business lead”.  If you are project in need of such a team member, or a potential business lead that is on the look-out for new and exciting projects, please read below. An ideal business lead for a D2P project would possess actual training and practical experience directly related to the project’s specific industry. Absent direct experience, a project lead must have, at a minimum, a firm understanding of general financial and marketing concepts necessary to lead the team in completing the business model canvas
Read More

Xconomy Recaps D2P’s First Year

Link to original article – http://www.xconomy.com/wisconsin/2015/04/28/uw-madison-accelerator-d2p-poised-to-hatch-first-few-companies/ Discovery to Product, an experimental accelerator launched on University of Wisconsin-Madison’s campus last year, is starting to churn out its first few companies, organizers say. The program, dubbed D2P, is charged with shepherding promising ideas born on campus to the point of licensing the technology or forming a company that has a good shot at snagging investment money. D2P was started because UW-Madison consistently ranks among the top-spending schools for research, but administrators think it needs to hike up its number of annual licensing agreements (currently about 50) and spinout companies (around five). UW-Madison chancellor
Read More

Lean Startup Success

Over the course of ten weeks, fifteen UW-Madison project teams participated in a lean startup workshop focused on connecting their respective technologies to a commercialization path. Designed by the UW-Madison School of Business and D2P staff, the workshop was based upon lean startup principles and the NSF developed I-Corps training program. The diversity of projects was high, having technologies that included engineering, software, life sciences, biological materials and drug assays. The project teams consisted of faculty, researchers, staff, post-docs, graduate students, undergraduate students, and members of the business community. A potential measure of success of the process to date is
Read More