Startups

AB E Discovery's mission is to commercialize entrepreneurial science, with a focus on bio-functional food and feed ingredients. It grew out of technology developed at UW-Madison by Professor Mark Cook and post-doctoral researcher Jordan Sand, who discovered an antibody in chicken eggs that could be used as an all-natural feed ingredient to support gut health in animals.
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Atrility Medical was co- founded by a physician, a business professor, and biomedical engineers from the University of Wisconsin-Madison. The company is focused on improving lives through advances in medical device technology. Atrility's first FDA cleared device, the AtriAmp, improves the speed and accuracy of electrocardiogram (ECG) technology to evaluate arrhythmias by providing continuous, real-time monitoring of post-operative patients.
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AyrFlo is a novel respiratory monitoring device that can detect airway compromise by measuring airflow across the windpipe, detecting changes in breathing immediately and earlier than ‘surrogate’ factors like pulse oximetry. The company was co-founded by Pediatric Anesthesiologist Guelay Bilen-Rosas, MD, Radiologist Humberto Rosas, MD, and data scientist Irene Ong, PhD.

Boosted Chews is a startup company co-founded by rising seniors Kit Chow (Biosystems Engineering) and Aditya Parihar (Chemical Engineering), who invented its signature product: bite-sized, caffeinated chocolate.
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Elektrifi is developing portable microgrids: small, independent electricity networks that serve just a few users and are often powered by renewable energy sources. The company is based on technology that came out of the research of Giri Venkataramanan, UW–Madison Professor of Electrical and Computer Engineering, and it was co-founded by Ashray Manur, Postdoctoral Research Associate in Electrical and Computer Engineering and Sarada, Professor in the Wisconsin School of Business.
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FoodChain is a digital platform that allows producers to list, advertise, and sell their products in new markets while purchasers can browse an active inventory of local foods and have all their products consolidated into a single purchaser order and digital invoice. The company was co-founded by UW alum Ben Winters ’19 during the last year of his undergraduate degree program in the School of Business. FoodChain was acquired by the Dohmen Group in 2020.
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Happ:y Wellness offers a unique floor mat and digital communication system that facilitates physical and occupational therapy in a whole new way. The company was co-founded by UW–Madison Family Medicine Professor Dr. Paul Smith and Paul Mross, UW­-Madison research consultant on fall prevention and yoga.
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Hello! Loom is a hand-held loom designed for easy, convenient, and small-scale weaving. It was developed by UW–Madison Professor of Design Studies Marianne Fairbanks alongside her social weaving project, the Weaving Lab.
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Immuto Scientific is dedicated to developing breakthrough solutions that accelerate the drug discovery process for protein therapeutics used in the treatment of difficult-to-cure diseases such as cancer. The company was co-founded by post-doctoral researcher Faraz Choudhury and graduate student Daniel Benjamin, both with the UW–Madison Department of Electrical and Computer Engineering.
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KineVid uses machine vision and artificial intelligence to analyze, evaluate, and improve lifting ergonomics in the workplace to reduce the number of lower back injuries. The company was founded by Professor Robert Radwin in the College of Engineering. Website

Linectra is developing a high­ resolution and high-throughput 3D metal printer that serves as a platform for manufacturers to rapidly produce their own custom metal products. The company was co-founded by UW-Madison medical physics alum Brandon Walker, PhD and emeritus professor of Medical Physics Rock Mackie.
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Mount Horeb Hemp produces third-party certified CBD oil from its own locally-grown organic hemp flowers. It was founded by Kattia Jiménez, Project Manager for the UW–Madison All of Us research program
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Pyran
Pyran has developed a sustainable process to use renewable wood and crop waste resources to produce key ingredients used in paints and coatings. The company was founded by postdoctoral researchers Kevin Barnett and Kefeng Huang and Chemical and Biological Engineering Professor George Huber.
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SteadyShot is a device that is intended to help stabilize the injection site during the injection of drugs using a needle. The device is being developed as an add-on for insulin pen needles that help diabetics inject insulin. It was invented by UW–Madison alum Shawn Michels while he was a junior in the School of Business.
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Stem Pharm was co-founded by Professor of Biomedical Engineering and Orthopedics Bill Murphy. The company develops biomaterials and human organoids to aid in drug discovery, cell therapy and regenerative medicine.
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Founder profile