D2P Programs

All Discovery to Product (D2P) programs are free and open to UW–Madison faculty, staff, and students.

Which Program is Right for Me?

Introductory Programs

Just getting started, or curious to learn about how inventions develop from idea to reality? D2P regularly partners with members of UW–Madison’s innovation network to offer introductory programs and workshops, including the popular Innovation Roadmap series. Introductory programs are designed to help familiarize people with basic entrepreneurial concepts and processes, and do not require multi-week commitments. Check our calendar for listings.

Cohort-based courses

A grid showing the nine areas addressed by the business model canvas: key partners, key activities, key resources, value propositions, customer relationships, channel partners, customer segments, cost structure, and revenue streams.
The business model canvas is a robust, hypothesis-driven outline of a business plan. Innovators move through different parts of the canvas in an iterative process informed by interviews with real customers and partners in the field.

D2P regularly offers two cohort-based courses, Innovation to Market (I2M) and Igniter. Both programs use the industry-leading Business Model Canvas framework to help teams learn how to assess their innovation’s value and develop an implementation strategy.

Innovation to Market (I2M) is a five-week course designed for individuals or teams who have an idea for an innovative product, technology, or business model, and are ready to get started. The course content focuses on the first and most important step in advancing your idea: matching your innovation to a viable market.  Learn more about I2M.

Igniter is an intensive eight-week course for teams that have already done work to refine customers and markets for their innovation. The course content is focused on helping teams use customer and market insights to create and validate all aspects of their business model, and will position teams to move toward launching a startup. Successful Igniter teams may be eligible for funding to support their startup. Learn more about Igniter.

What to Expect for Cohort Courses

A set number of teams (typically 15 or fewer) are admitted to each course. Applicants must meet program-specific criteria before being accepted into the course. Teams who are accepted into the cohort commit to having at least one (but ideally all) of their team members in attendance at all of the required sessions for the course, which include both classroom sessions and one-on-one meetings with mentors. These courses use the “flipped classroom” approach, meaning that a large majority of the instructional content is self-directed and delivered outside of the classroom. Cohort participants need to be able to dedicate 3-4 hours on average per week to advance their innovation outside of formal class and mentor meeting times during the program.