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I2M Office Hours
October 23, 2018 @ 10:00 am - 3:00 pm
One event on November 6, 2018 at 10:00 am
Knowing who your customers are and what they want is the fundamental first step to commercializing any good innovation. Over the course of five weeks, the I2M program helps teams research and test their innovation’s value with potential customer segments. Participants also learn about the lean startup methodology and use industry-leading tools to assess whether their innovation fits customer needs and desires. At the end of the program, project teams are equipped with the tools and knowledge to identify the next steps on their journey to commercialization. The I2M program consists of three half-day classroom sessions and two one-hour individual team meetings with instructors.
Note: The fall 2018 I2M cohort is full. To inquire about future program opportunities, contact us.