At D2P, we work with all kinds of creative individuals on campus to help develop their innovative ideas. Some call themselves entrepreneurs. Others favor terms like “pioneer” or “mad scientist.” Some are still exploring and learning, and some have launched successful startups and licensed technologies. All of them are bright and dedicated, and we’d like to introduce you to just a few of them. View our startup companies here.

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Joel Baraka and Anson Liow co-founded My Home Stars, an educational board game for Ugandan students. Their mission is to improve access to quality education in refugee camps for children across the country.

Read more about Joel Baraka and Anson Liow

Bryan Bednarz is a UW–Madison professor who co-founded Voximetry, a healthtech company specializing in sophisticated tools to accurately and efficiently monitor radiopharmaceutical therapy in cancer patients.

Read more about Bryan Bednarz

Couple posing together

Guelay Bilen-Rosas and her team are developing a novel respiratory monitoring device that detects breathing problems in patients early, quantitatively, and in real time.

Read more about Guelay Bilen-Rosas

Kit Chow and Aditya Singh Parihar

Kit Chow and Aditya Singh Parihar are undergraduate students and co-founders of Boosted Chews, a startup that produces bite-sized caffeinated chocolate.

Read more about Kit Chow and Aditya Singh-Parihar

EduReality founders Clayton Custer and Taylor Waddell are developing technology that will allow STEM students to explore educational simulations through virtual reality.

Read more about Clayton Custer and Taylor Waddell

Photo of Paolo Desati and Elena Donghia at a table discussing something

Paolo Desiati and Elena D’Onghia are developing technology to shield astronauts from harmful cosmic radiation during space travel.

Read more about Paolo Desiati and Elena D’Onghia

Kattia Jimenez

Kattia Jiménez is a UW–Madison staff member and the founder of Mount Horeb Hemp, a company that produces CBD oil from locally grown plants.

Read more about Kattia Jiménez

ChloBis Water, Inc. co-founders Margaret Lumley and Dohwan Nam, along with Kyoung-Shin Choi are on a mission to unlock the potential of water desalination.

Read more about Margaret Lumley and Dohwan Nam

Shawn Michels

Shawn Michels founded SteadyShot while he was an undergraduate student in the School of Business. The company developed a one-handed injection device for diabetics.

Read more about Shawn Michels

Paul Mross stands by a model of the Happ:y mat, marked up with hand and foot outlines and instructions for placement of hands and feet.

Paul Mross is a UW–Madison consultant on research exploring yoga and fall prevention. He is the co-founder of Happy Wellness, a company that has created a unique mat and communication system to facilitate therapy.

Read more about Paul Mross

Bill Murphy in his lab

Bill Murphy is a professor of biomedical engineering and co-founder of Stem Pharm, a company that develops stem cells to aid in drug discovery, cell therapy and regenerative medicine.

Read more about Bill Murphy

Melissa Skala

Melissa Skala and her team are developing imaging technology to predict the most effective cancer treatments.

Read more about Melissa Skala

Photo of Jim Steele with a group of students examining fermenting beer on a table in various test tubes and fermentation jars.

Jim Steele is a professor of food science at UW–Madison and founder of Lactic Solutions (acquired by Lallemand). Steele’s innovation uses lactic acid to increase yields in the ethanol production process.

Read more about Jim Steele

UW–Madison PhD student Patrick Sullivan is a Co-Founder and CEO of Flux XII, a flow battery grid energy storage technology that offers a more effective, cost-efficient, and sustainable method of storing energy.

Read more about Patrick Sullivan

Erin Vranas started Yips Yogurt Chips while a student at UW–Madison. The treats were designed for those who want an easy, good-for-you snack to eat on the go.



Read more about Erin Vranas

Ben Winters

Ben Winters co-founded FoodChain as an undergraduate student in the School of Business. It provides an innovative digital solution to connect growers and consumers.

Read more about Ben Winters