On January 29th, Tamara McLean unveiled her first solo show, “They Said,” an exhibit that combines innovation and AI technology with art and creativity. McLean leans into the idea that innovative leaps made in AI technology may not hurt visual art forms, as many fear, but rather enhance artistry when applied with human imagination. The installation includes portraits of women throughout the history of the graphic design field, each designed by McLean and co-created with computer-programmed AI. These portraits are paired with objects that similarly document women’s history in graphic design, visually displaying the intersection between real life and the virtual world.
Through this artwork, McLean engages the audience in a dialogue about the future of creativity and art in a world where advancements in AI and other technologies are far from slowing down. She offers up a way for these two, often opposed, ideas to work together to make art that pushes the boundaries. “They Said” places graphic design at the center of this conversation, showing its history in the ever-expanding landscape of technology.
McLean’s innovative approach to creativity and technology is rooted in her extensive experience as an entrepreneur in the art world. She initially participated in D2P’s programming when developing her company, De Pere Art Center, which focuses on art product licensing and interior design installation products for business institutions. De Pere Art Center enables businesses to construct large-scale environmental installations through a catalog of designs with fabrication materials and scale efficiencies built into the plans. During the pandemic, the company’s goals shifted to helping small business owners adapt to online formats, matching the needs of a struggling national economy.
We asked McLean to share her insights on her experience as both an artist and an entrepreneurial innovator:
Where did the idea for your company come from initially?
I enjoy creating environments that evoke emotions and foster belonging.
How has D2P helped you, and what have you learned?
I learned to investigate the roles of decision makers, specifically their tasks, needs and wants. I also learned to study the industry ecosystem of others involved in the process.
What is your current focus with the company?
Applying to galleries to show my current work, “They Said,” an exhibit that highlights Women Graphic Designers in Wisconsin
What are your hopes for the company moving forward?
I hope to establish a portfolio of works on display at galleries, museums, and public spaces.
What drives you/why is this project important to you personally?
Communities are stronger when people feel a sense of belonging. I hope to encourage respect, understanding and connection through my art.
What advice would you give to other campus innovators who are just starting to explore the potential of their ideas?
Enroll in the D2P or I2M cohort and get connected to experts who can help you choose and expand your ideas.
Is there an experience during the development of your project that surprised you or had a powerful impact on your direction? What did you learn, or how did it change your thinking?
Learning to ask open-ended interview questions was an “ah ha” moment for me. I appreciated role playing with Cecily, my mentor, to improve my questions.
How do you balance the time you must spend on your project with other work and life responsibilities?
Timed sessions, walks, and planning activities with friends help to keep me from working all of the time.
Campus is full of bright minds and amazing ideas, but people often do not self-identify as an entrepreneur. Do you connect with that term, and why or why not? Is there another term you’d use to describe what you’re doing with your project?
Yes, most definitely. I can’t imagine working any other way. I’m an entrepreneurial interdisciplinary artist and designer.