Advancing Innovation
Whether just getting started or already developing your product or service, D2P’s educational programs use the industry-leading Business Model Canvas framework to help teams learn how to assess their innovation’s value and develop an implementation strategy.
All Discovery to Product educational programs are free and open to UW–Madison faculty, staff and students and affiliate organizations.
Explore our database of university resources and programs for campus innovators and entrepreneurs—from early-stage, through incorporation, market introduction and rollout, and beyond.
Cohort programming
Innovation to Market is an introductory eight-week course with five live sessions that teaches you how to listen, learn, and pivot when necessary. You probably have some hypotheses about how your innovation will meet customer or societal needs, but have you gotten out of the building to really ground truth those assumptions? If you want your idea to be successful, that’s a step you need to take. Innovation to Market shows you how. Learn more »
I3-Ideas, Insights, Impact is a six-week program for postdocs and graduate students. Whether your audience is grant reviewers, journal editors, or job search committees, you’ll need them to see the potential impact of your work in order to succeed. Learn new skills to address your market risk and increase the impact of your work in academia, industry, or wherever your career takes you. Learn more »
Igniter is an intensive fourteen-week course for teams that have already matched their innovation to a viable market and are ready to put their idea into action. To ignite is to heat, to set in motion, to catch fire. The spark from your ideas is fueled by the Igniter course’s guidance to create and validate all aspects of the plan for how you will bring your innovative solution, product, or service to the world. Learn more »
Outreach programming
Offered in partnership with the Wisconsin Alumni Research Foundation (WARF), Entrepreneurons lectures provide an opportunity to learn from startup founders and business leaders from around the world.
Review past events including our annual fall Innovate Week (Oct. 10-14, 2022), a series of events designed for campus innovators and offered by entrepreneurial-focused organizations at UW.
Individualized guidance
Discovery to Product’s Innovation and Commercialization Specialists provide free coaching and mentoring to all UW–Madison innovators. Give us a call or stop in for a coffee—we’re here to help.
D2P supports the National Science Foundation’s Innovation Corps (I-Corps) program. The program accelerates the economic and societal benefits of NSF-funded basic research projects that are ready to move toward commercialization.