Stay tuned for information on the next workshop series timing.
This three-part workshop series is for researchers, faculty, students, and who want to explore entrepreneurship. It is designed as a practical on-ramp for innovators at any stage, offering a hands-on way to build foundational skills and identify projects that may benefit from deeper D2P support.
Using your own idea, you’ll learn how to define the problem you are solving, uncover customer insights through interviews, and craft a compelling value proposition. Each session stands alone — attend one or join all three to build your skills and confidence in moving ideas from concept to impact.
Find the Problem Worth Solving
Turn challenges into opportunities by learning how to define problems from your customer’s perspective.
Unlocking Insights: The Art of Customer Discovery
Build empathy and uncover real needs through effective customer interviews.
Nailing Your Value Proposition
Craft a compelling value proposition that clearly shows why customers should care.
What participants are saying
"We took part in D2P’s Innovation to Market course, where our mentors helped us narrow our target markets and guided us to find our technology’s key value propositions."
Dr. Gavin Knight, co-founder and CTO, Neurosetta
“During the Innovation to Market program, we learned to develop hands-on problem solving skills and equip ourselves with valuable tools like the business model canvas, product-market fit, and discovery interviews. This allowed us to explore various revenue models other than traditional fundraising”
Joel Baraka, founder and CEO, My Home Stars
"Through our interviews and training, we learned who appreciates the technology, the value of the technology, and the gaps in the industry. We also learned the vocabulary for discussing products, which is different from discussing research."
Dr. Melissa Skala, Professor, Biomedical Engineering and leader, Optical Microscopy in Medicine Lab - Morgridge Institute for Research
"I think the most valuable aspect has been the process of learning to look at tech development from a customer perspective and focusing on trying to develop something that is truly going to solve a problem."
Dr. Guelay Bilen-Rosas, Professor of Anesthesiology, director of Pediatric Transplant Anesthesia at UW Health, Co-Founder, Ayrflo
"With D2P, we learned about how to transform a conceptual idea into a possible market product. It was a blast. I learned things that I had never thought about. I had heard about business models, but I didn’t know what that meant."
Paolo Desiati, Assistant Research Professor, Wisconsin IceCube Particle Astrophysics Center, Halbach Torus