Gladis Guerrero Gee

Marketing Project Assistant

ggee@wisc.edu

Gladis Guerrero Gee is a project assistant in the Discovery to Product Commercialization team. As a graduate MBA student with the A.C. Nielsen Center of Marketing Analytics and Insights, she will help develop and conduct market research to identify and quantify market opportunities for D2P projects and project teams. She earned her BBA from the University of Colorado Denver. Gladis has a marketing social media and strategic communications background, working with a UK-based skincare company and a state agency. At Montagne Jeunesse, she gained international business experience supporting new product launches, trade shows, and social media efforts in the U.S., Canada, and Latin America. She then transitioned to the Colorado Department of Education, where she grew the department’s social media presence, supported programs like the Colorado Teacher of the Year and conducted critical outreach to Spanish media. She recently worked at Danone North America as a strategy and insights intern in the e-commerce, shopper, and channel team, where she identified strategic opportunities and led qualitative research to optimize new product concepts.