Archives for Sales

What is a “Business Lead”?

A key component of success when turning a project into a start-up company is the team’s “business lead”.  If you are project in need of such a team member, or a potential business lead that is on the look-out for new and exciting projects, please read below. An ideal business lead for a D2P project would possess actual training and practical experience directly related to the project’s specific industry. Absent direct experience, a project lead must have, at a minimum, a firm understanding of general financial and marketing concepts necessary to lead the team in completing the business model canvas
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