University of Wisconsin–Madison

Team Up

You’ll never do your best work alone in the world of innovation— the best projects include a strong team of people in various roles to support the innovation’s journey toward commercialization. In order to bring a new product or service to the market, you need a good plan and a great team.

Who do you need on your team?

An entrepreneurThe person with the innovation that satisfies a need in the market is the entrepreneur. The best entrepreneurs are problem solvers who are motivated by the challenges they face and have an ability to thrive through numerous ups and downs. To succeed, an entrepreneur needs more than just a good idea. Success is largely based upon how the idea is executed and whether it addresses a real market need. A talented project team to support the entrepreneur is key to making the right decisions along the way, and the strongest projects include both a business lead and a technical lead to work with the entrepreneur.

Technical LeadOften, technical leads are principal investigators, faculty, staff, or researchers who have discovered or created a new technology and are seeking to commercialize that innovation through the marketplace. Technical leads are responsible for the development and management of the business from a technical feasibility standpoint. Many of D2P’s technical leads have been leaders in their particular field of research. However, technical leads can be anyone – students, faculty, or staff – who has the ability to manage technological development within a project or start-up company.

A business lead is an individual who will spearhead the creation of a scalable and sustainable business model and an executable growth strategy. Typically, business leads are experienced entrepreneurs who have a current and working knowledge of subject technology’s industry and marketplace. D2P can help you identify and select a strong business lead for your project.

MentorD2P relies on mentors, both external and internal, to assist with the commercialization process. Mentors are talented individuals with significant experience and expertise in specific industry segments and in entrepreneurism. D2P welcomes external mentors who are interested in taking an advisory role in one or more projects, applying their specialized knowledge toward the successful creation of a start-up. D2P’s internal mentors, Innovation and Commercialization Specialists, are also available to assist all of the projects. Like their external counterparts, they are extremely experienced and successful experts dedicated to aiding in the development of business models for D2P’s projects.