Wisconsin Entrepreneurs Showcase – prelim draft

Thursday, September 25, 5:30 – 7 p.m.

Hear from UW–Madison founders Chris Fernandez, EnsoData, Nick Lawton, SideShift, and Marie Moody, Stella & Chewy’s, at the Wisconsin Entrepreneurs Showcase. These exceptional Badger alumni will share their entrepreneurial journeys, leadership insights, and how their UW experiences set them on the road to success.

Discovery Building, DeLuca Forum, 330 N. Orchard St., Madison

Speaker program 5:30 – 7 p.m., followed by light refreshments (in-person, free, open to the public, pre-registration requested)

If you need an accommodation to attend, please contact Lisa Collins by September 11.

Presented by the Weinert Center for EntrepreneurshipStartup Learning Community, and Discovery to Product (D2P).

Suggested Parking:
University Avenue Ramp (Lot 20), 1390 University Avenue
Union South Garage (Lot 80), 1308 W. Dayton Street
Engineering Drive Ramp (Lot 17), 1525 Engineering Drive

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Featured speakers:

Chris Fernandez ’14, MS’15,
Co-Founder, Executive Chairman, and Chief Research Officer, EnsoData

With an MS and BS in Biomedical Engineering, Chris Fernandez co-founded EnsoData in 2015 to commercialize technology he and his co-founders developed as UW students. EnsoData is a Madison-based AI company improving the accuracy, affordability, and accessibility of healthcare, starting with sleep apnea. As founding CEO, Fernandez led EnsoData’s growth to 50+ employees, and more than $50M raised, 500 health system clinics, and 1.5M patient diagnoses. With 50+ AI research publications, and four FDA clearances on AI software, Fernandez has been recognized by Forbes 30 Under 30 in Healthcare, InBusiness 40 Under 40, and accelerators including Y Combinator and gener8tor. EnsoData was named to Inc.’s Best Places to Work three years in a row.

Nick Lawton ’24, Co-Founder & CEO, SideShift

Nick Lawton is the co-founder and CEO of SideShift, a leading creator marketplace connecting over 350,000 active creators with 1,000+ brands, agencies, and enterprises. A UW–Madison graduate with a degree in Entrepreneurship and Economics, Nick and his team launched SideShift while students at UW, to give the next generation of creators flexible, high-earning opportunities. As the #1 place for hiring Gen Z talent, the company reached $4M annual recurring revenue in its first year, with the platform now available on 4,000+ campuses nationwide.

Marie Moody ’90, Founder, Stella & Chewy’s

Marie Moody combined her passion for animals and entrepreneurial spirit to found Stella & Chewy’s in 2003. What began in her Brooklyn kitchen is now a leading raw and natural pet food company based in Oak Creek, Wisconsin, with over 500 employees and products in more than 6,000 stores nationwide and online. Stella & Chewy’s earned a spot on INC. Magazine’s list of the 5000 Fastest Growing Private Companies for six consecutive years. A UW alumna in English and Women’s Studies, Moody has received the American Express-sponsored “Make Mine a Million” award and was named a Wisconsin Woman of Influence by The Milwaukee Business Journal. She serves on the boards of Virtual Enterprises International and Long Island University’s College of Veterinary Medicine.


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